A bit of
both. All in.

About Me

I'm Yuval Shalmon, a brand and digital designer based in Tel Aviv.

Growing up in a kibbutz in northern Israel, surrounded by open fields, gardens and nature, and later finding my place in the energy of city life, shaped the way I see the world. I draw inspiration from both, always curious to explore new perspectives and find unexpected connections.

I'm fascinated by people and what makes them unique. I enjoy looking beyond the obvious, noticing the little details that make all the difference, and finding the ideas that give each brand its own character.